Cookies and Privacy

This Cookie and Privacy Statement sets out how Butlins complies with European Union data protection requirements. You can access this privacy statement from the bottom of every page on our website by clicking the appropriate link. Any changes to these policies will be posted on this page.

Our Privacy Statement

Our Privacy Statement

Butlins takes your privacy seriously. Because we gather certain types of information about our users we want you to understand the terms and conditions surrounding the collection and use of that information. This privacy statement discloses the types of information we gather, how we use it and how to correct or change it.

Butlins Registration

Butlins Skyline Limited is registered under the Data Protection Act 1998 and has given all appropriate notifications to the Information Commissioner.

Our Cookies Policy

Our Cookies Policy


What are cookies?

A cookie is a piece of information that is deposited by our server when you visit our website and is stored on your computer's hard drive by your web browser. To buy a holiday on butlins.com, you need to have cookies enabled - see the section on Managing Cookies. Cookies also makes it easier for Butlins to identify you, to personalise your experience when you visit our website and to analyse web traffic. You can configure your browser not to accept cookies, although this may hinder the functionality and enjoyment of the website. A cookie in no way gives us access to your computer or any information about you, other than the data you chose to share with us.

If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but see Managing Cookies for help to turn them on should you need to.

Below are some examples of how we use cookies to do this:

  • To gather information which allows us to identify your platform and record sales so we may improve customer experience and identify issues on the site.

  • To ensure you are provided with correct and useful information during your visit to our site.

  • To allow you to add items to the basket and proceed through our checkout.

  • To collect data which allows us to improve our services based on purchases and site usage.


There are three different categories these cookies are split into:

  • Essential to Site function cookies – these cookies allow you to browse the site, search for holidays and book your holiday online.

  • Helpful, non intrusive cookies – these help improve your experience on the site

  • Third Party Cookies – to help us record customer experience and to allow us to test new services, to help us improve the customer journey on the website

We have detailed each of the cookies we use, the reason and their duration in the three tables below – split into the groups detailed above.

Essential to Site function cookies

Cookie

Purpose

Duration

Butlins Premier Club:
MEMBERSHIPNO
PASSWORD
REMEMBERME

These cookies are used to store both the user's membership and encrypted password for premier club and whether the user wants to be remembered for next visit to the website.

Browser session & 1 year

Landing page promotions:
PARTNER
PROMOCODE
PROMOID

These cookies are essential for special offers through unique landing page promotions.

Browser session

currentgroup

Used to identify whether booking engine has been invoked from family or adult site

Browser session

SITESOURCE

This cookie is an indicator as to the rating of the currently selected break.

Browser session

sessionId

Session management cookie used by the booking engine to maintain state.

Session

productType

Allows main site to specify a product type to the booking engine for availability searches.

Session

SearchData

Allows system to remember previous break search

Session


Helpful, session and non intrusive cookies

Cookie

Purpose

Duration

Google Analytics:
__utma
__utmb
__utmc
__utmz

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Either on browser close, or varies between 30 minutes and 1 year

Tealeaf:
TLTHID
TLTSID

To help us record customer experience and to allow us to test new services, to help us improve the customer journey on the website.

Browser session

ASP.NET_SessionId

Standard ASP.NET cookie for session management.

Browser session

JSESSIONID

Standard Java session management cookie used to maintain session state.

Browser session

Cognesia:
vvdi:
svdi:

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. We use this data to test and personalise aspects of the site and our email marketing.

svdi: Browser session
vvdi: Browser session

Optimizely:
optimizelyEndUserId
optimizelyBuckets
optimizelySegments
optimizelyRedirect
optimizelyCustomEvents
optimizelyPendingLogEvents

These cookies are used to store information about your visit to our site, helping us understand how our site is being used. We use this information to show you different content that best fits your needs, as well as allowing us to test what type of content is most popular, thus improving the user experience. All information is anonymous. These cookies do not identify you as an individual.

optimizelyEndUserId: 10 years
optimizelyBuckets: 10 years
optimizelySegments: 10 years
optimizelyCustomEvents: 10 years
optimizelyRedirect: 5 seconds
optimizelyPendingLogEvents: 15 seconds


Third Party Cookies

Cookie

Purpose

Duration

Performance Horizon Cookie:
tPHG-PS

This sole purpose is to allow our system to track a PHG publisher click so we can track any subsequent sales generated when the PHG tracking is triggered for that particular campaign

30 days

Affiliate Window & Buy.at Cookies:
awin1.com
perfiliate.com

To identify when a user has clicked on our of our affiliate links and stores information related to the click e.g. click through time, affiliate ID, IP address

30 days

Doubleclickc cookies:
_drt_
id

These cookies facilitate targeting of relevant ads, control the number of times a user sees a given ad and facilitate campaign performance reporting

2 years



IP Address Tracking

When you visit our website, we store web server logs which show your IP address, this gives us information such as which pages you looked at, whether the page request was successful or not and which browser you use to view the page. The use of this data is purely for statistical purposes.

Ad Management

Butlins uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy.

Email marketing

Where we have your consent to do so, we may use email to contact you or keep you informed of products or services that may interest you such as special promotions, late deals or news. If you no longer wish to receive these emails, you can unsubscribe at any time by clicking on the unsubscribe link on any of the emails; or by visiting: http://www.butlins.com/unsubscribe.aspx or call us on 0330 100 6648 or write to us, Data Protection Officer, Butlins, 1 Park Lane, Hemel Hempstead HP2 4YL.

Other Web Sites

Our website may contain links to other websites. Once you have clicked on these links we do not have any control over the websites at which you will arrive. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites. You should look at the privacy statement applicable to the website in question.

Information about you

Information about you


At certain points during your visit to our website, we may ask you to enter personal details such as your name, address, telephone number or email address. You may also be asked whether you consent to use of that data and for what purposes. We will not use your data except to fulfil a request you make when disclosing those details, or if you consent.

Where we have your consent to do so, we may use the information to contact you or keep you informed of products or services that may interest you such as special promotions, late deals or news. This contact may take the form of email or other methods.

We may also collect information about your preferences both when you tell us what these are and by analysis of site traffic, including using cookies and IP addresses. This information may be used to personalise your visits to our web site or provide you with relevant information based on your previous choices or information entered.

You can configure you're your browser not to accept cookies and to prevent us using your information in this way. For further information see Cookies and IP Addresses.

Will we disclose the information to third parties?

We may pass your information on to sister companies who have products or services that may interest you. These companies may use this information to contact you. If you tell us that you do not wish to have this information passed on we will respect your wishes.

Should you have any queries regarding the capture, storage and use of personal information by Butlins please e-mail or contact us at the following address: e-mail: Butlins.webmaster@bourne-leisure.co.uk Postal: Data Protection Officer, Butlins, 1 Park Lane, Hemel Hempstead HP2 4YL

What if you think we have incorrect information or you would like a copy of the information we hold about you?

Under the Data Protection Act 1998, you may request details of personal information that Butlins holds about you. An official fee will be payable. If you want to make a request please use the email address above.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us or e-mail us as soon as possible to the above address. We will correct any information which is found to be incorrect promptly.

Managing cookies

Managing cookies


To enable cookies

If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option
For Macs: with the browser window open, click on the Apple menu and select the 'About' option

 

How to check cookies are enabled for PCs

Chrome  

Google Chrome

1. Click on 'Tools' at the top of your browser window and select Options
2. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button
3. Now select 'Allow local data to be set'

     
Internet Explorer  

Microsoft Internet Explorer 6.0, 7.0, 8.0

1. Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab
2. Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser
3. Settings above Medium will disable cookies

     
Mozilla Firefox  

Mozilla Firefox

1. Click on 'Tools' at the top of your browser window and select Options
2. Then select the Privacy icon
3. Click on Cookies, then select 'allow sites to set cookies'

     
Safari  

Safari

1. Click on the Cog icon at the top of your browser window and select the 'Preferences' option
2. Click on 'Security', check the option that says 'Block third-party and advertising cookies'
3. Click 'Save'

 

How to check cookies are enabled for Macs

Internet Explorer  

Microsoft Internet Explorer 5.0 on OSX

1.  Click on 'Explorer' at the top of your browser window and select 'Preferences' options
2.  Scroll down until you see 'Cookies' under Receiving Files
3.  Select the 'Never Ask' option

     
Safari  

Safari on OSX

1.  Click on 'Safari' at the top of your browser window and select the 'Preferences' option
2.   Click on 'Security' then 'Accept cookies'
3.  Select the 'Only from site you navigate to'

     
Mozilla Firefox  

Mozilla and Netscape on OSX

1.  Click on 'Mozilla' or 'Netscape' at the top of your browser window and select the 'Preferences' option
2.  Scroll down until you see cookies under 'Privacy & Security'
3.  Select 'Enable cookies for the originating web site only'

     
Safari  

Opera

1.  Click on 'Menu' at the top of your browser window and select 'Settings'
2.  Then select 'Preferences', select the 'Advanced' tab
3.  Then select 'Accept cookies' option